ThisIsReallyNeat

Music Industry & the Social Web.

Hey, I'm Adam. I have a degree in music tech and work at a social media technologies company in London. Check us out, we do some cool stuff.

This blog is a collection of thoughts, news and other bits and bobs that more or less focus on the relationship between the Music Industry and Internet technologies.

let me know what you think of these things.

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Disclaimer: all thoughts are half baked unless otherwise stated.

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Sep 25

btw, twitter is useless as a marketing tool

OK, so it might not be for you, but for me it is a massive FAIL. Why? Because no one uses it (at least not the adverage music fan). Twitter is still very much an eairly adopter tool. Normal people are not on it. By and large, people don’t care what you are doing. They don’t want to know you are sound checking a particular song or checking out some half baked band that our on tour with (just like you did every night for the past six weeks).

A marketing tool has to reach the right people. Fro music, Twitter is not it.

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